Experience

Brainstorming.

Let’s delve into the intricacies of your pain points and explore how I can offer tailored solutions to expedite your onboarding process seamlessly. Whether you’re navigating a straightforward tech setup or grappling with a complex one, rest assured, every business encounters hurdles along the way. Perhaps you’re wrestling with data cleansing challenges or grappling with the intricacies of managing data retention in alignment with privacy agreements outlined in your privacy statements. Or segmentation requires revisiting to build a CDP that drives revenue. Maybe the challenge is making only a select set of customers happy and build out case study videos that AI can provide sales the right study for that customer that is on the verge of making a buying decision. Your team may be considering migrating to a new tech stack and need assistance migrating your API’s, contacts, mapping fields from CRM to your new automation solution.

In the realm of customer relationship management (CRM), meticulous attention is paramount. I can guide your team through the maze of CRM management, steering clear of haphazard marketing approaches. Instead, let’s craft refined buyer personas and target specific groups with precision. By implementing a strategic approach, we can ensure that our marketing efforts resonate with those who matter most.

Furthermore, let’s optimize your contact database by regularly purging inactive contacts and implementing a sophisticated scoring and timing system. This proactive approach ensures that your contacts are consistently engaged and nurtured effectively.

Working alongside BDRs and stakeholders, I have been charged with providing pipeline data relevant to the success of campaigns through reports from Salesforce CRM, Tableau, Adobe Analytics, Google Analytics, or even PowerBI. Sometimes, a stakeholder may request specific data, which must be pulled from SQL via queries to view trends not seen in a dashboard yet. I use these tools to dive deep into the data and understand the trends occurring over time with our programs while monitoring contact data governance.

The process typically requires my astute understanding of our B2B segmentations and the touchpoints driving their journeys to conversion/SQL. I have conducted this process for businesses utilizing Workfront, which integrates every aspect of the marketing process. I conduct A/B testing for almost every campaign developed, assigning the correct segment and the content associated with the messaging based on the data acquired. The testing process includes social media having multiple ads that are scheduled to display, sometimes only one per viewer, so that ad burnout does not occur when displaying the same ad in various places. Or assigned specifically to specific audience lists on the platform to understand which visual and message resonated the best. These ads are typically connected through the tech stack, like HubSpot, Salesforce MC, or Marketo, or even pushed from 6Sense or Demandbase.

Together, we can streamline your processes, enhance efficiency, and propel your business towards sustainable growth. Let’s embark on this journey towards success together.

Capabilities

In the dynamic landscape of a smaller marketing team, versatility is key. Juggling multiple roles demands efficient project management, and that’s where I excel. By implementing a meticulously crafted project management template, we can prioritize tasks effectively, alleviating the strain of wearing too many hats. My capabilities extent from AI utilization, digital omnichannel touchpoints, to building a business that is not constrained within the statistical bell curve that typical business end up stuck. Throughout my extensive experience, I’ve partnered with a diverse of industries, including High Tech, Fintech, SaaS Solutions, Life Sciences, BioTech, Pharma, and Esthetic sectors, delivering tangible results.

Furthermore, selecting the right tools to monitor your contacts or customers in an omni-channel world is crucial. Whether it’s leveraging Sixsense, DemandBase, or TechTarget, I possess the expertise to navigate these solutions seamlessly with your integrated automation solution.

Your Talent

While managing headcount is essential, outsourcing can sometimes lead to unforeseen challenges, such as loss of control over budgets and brand integrity. Adopting a Six Sigma approach, including Value Stream mapping, enables us to pinpoint inefficiencies and optimize operations without compromising on quality. With over two decades of marketing and brand experience, I bring a wealth of knowledge to the table, ensuring adherence to guidelines or crafting them if they don’t exist

The Bottom Line

For C-suite executives, operational excellence, brand experience, and continuous ARR are paramount. Maintaining budgets while showcasing tangible results to uphold KPIs and foster brand loyalty is essential. My track record speaks volumes, ensuring that operational efficiency remains high while consistently filling the pipeline for both B2B and B2C businesses.

Thought Leadership

Embracing emerging technologies opens up new avenues to engage customers organically. Crafting a comprehensive year-long strategy allows us to map out a tailored approach for each product line, breaking it down into manageable segments like email, social, or blogging. Leveraging Generative AI and Propensity modeling through machine learning empowers us to understand customer preferences better, delivering timely and relevant content.

Collaborating closely with Sales is paramount to drive success, particularly in nurturing hot leads. Additionally, for startups in series A, engaging with engineers behind the scenes ensures alignment between marketing strategies and product development.

Together, let’s chart a course towards thought leadership and sustainable growth.

Next Steps…

If you are currently seeking a marketer that has experience in many platforms, data driven, passionate, easy to work with, enjoys working with sales teams, filling the funnel, then this is a great opportunity for both of us to start a conversation.

You can find me on LinkedIn or just contact me at 1-925-628-9270.